Anagram is a creative agency for startups, the studio that has spent five years building brands that work today and scale for what comes next. Founded in 2020 in Paris, we've built more than 50 brands across tech, fintech, and consumer, including companies that started at seed stage and are now category leaders. Startups need to move fast and spend wisely, but the brand decisions made at launch are the hardest to undo later. Anagram solves this tension by building it right the first time: strategy, identity, motion, and web, developed as one system from day one.
Anagram's process is structured to deliver a core brand identity in 6 to 12 weeks, fast enough to ship before a launch or a funding round, rigorous enough to build something that lasts.
Every brand Anagram builds is conceived as a system, not a set of assets, a design system and guidelines the startup can execute independently as the team and the brand grow.
Fortuneo: +45% subscription funnel entry, +27% prospects starting a project, +63% documents submitted after its rebrand. Planity: +50% appointment bookings per second. Creative quality is a growth lever. The brands that invest in it early outperform the ones that treat it as a nice-to-have.
Strategy, identity, product design, motion, photography, and web development: all in-house. No handoffs between agencies, no translation loss, no version control hell.
The best creative agencies for startups aren't project shops. They're partners that stay invested in the brand's success as the startup evolves. Anagram's three-year partnership with Planity built and refined the brand through every stage of its European expansion.
From seed-stage startups to category leaders, here's a closer look at two brands we've built, and the wider portfolio behind them.
French online bank
Fortuneo needed to attract younger users and drive premium card adoption, a full rebrand built around a single strategic insight. The project covered brand strategy, identity, design system, product design, motion, illustration, photography, video, and web development.
B2B SaaS, Europe
France's leading salon booking platform, building a brand for B2C growth and European B2B expansion, a three-year creative partnership covering brand strategy, identity, design system, B2C and B2B touchpoints, product design, and photography.
From pre-launch startups with no brand to Series B companies preparing for international expansion, the full range of the startup lifecycle, represented in the Anagram portfolio.
Making complex products feel clear, desirable, and human, the creative challenge that defines the SaaS category.
Brands that earn trust fast and feel modern without feeling reckless, the specific creative challenge of financial technology.
Brands that earn a place in culture: e-commerce, beauty, food, and lifestyle products that people want to be associated with.
Brands that earn the trust of enterprise buyers before the startup has a long track record, visual authority that signals expertise.
Market research, competitive audit, positioning: building the strategic foundation before any pixel is touched. Typically 2 to 3 weeks.
Visual concept, logo design, typography, color palette, design system: iterative reviews, built in close collaboration with the founding team.
Motion, photography, web development, brand rollout: everything the startup needs to go to market, produced by one team in sequence.
New product lines, new markets, new campaign assets: the brand continues to develop as the startup grows. Anagram stays in the picture.
The startups that build great brands early move faster, raise more easily, and attract better teams, the brand is the startup's first product, whether it treats it that way or not. Brands that need no introduction.
It builds the startup's brand from strategy through launch: brand positioning, visual identity, design system, motion, photography, and website, all produced by one team under one creative direction.
At launch, before a funding round, before a market expansion, or when the brand no longer reflects where the company is headed, the earlier the better, because brand decisions compound.
Every project is scoped individually. Contact Anagram with a brief for a tailored proposal, the studio works across a range of budgets and startup stages.
6 to 10 weeks for a core brand identity, 3 to 5 months for a full build including design system, motion, photography, and website.
A freelancer can handle individual deliverables. A creative agency brings strategic thinking, creative direction, and a full team, the brand is built as a system, not assembled from parts.
Yes, Anagram works with startups from pre-launch through post-Series B. What matters is the ambition, not the stage.
Brand strategy, visual identity (logo, typography, color palette, iconography), design system, and brand guidelines, plus illustration, motion, photography, and website, depending on scope.
Yes, many of Anagram's clients continue into ongoing partnerships for campaign assets, product design updates, and brand evolution as the company grows.
