amo Brand Design: 3D product design and motion for the app putting friendship back at the center
Team behind the project
Global direction
Valentin Salmon
Project management
Valentin Salmon
Strategy
Valentin Fougères, Nicolas Fallourd Paoletti, Julien Martin
Creative direction
Valentin Fougères, Nicolas Fallourd Paoletti, Julien Martin
3D Design
Julien Brisson, André Nicolas, Clément Perron
Motion Design
André Nicolas, Clément Perron
Interactive Design
André Nicolas, Clément Perron
UX/UI
Valentin Fougères
Clients
Valentin Fougères, Nicolas Fallourd Paoletti, Julien Martin, Antoine Martin
Project Informations
amo is bringing friendship back to the center of the online experience. While most social platforms have evolved toward endless entertainment feeds, amo focuses on real relationships through a suite of connected apps: ID, Bump, and Sugar.
For its mobile launch, amo needed high-quality visual assets to translate its creative vision into a polished product experience. Creative direction and product design were led internally by the amo team. anagram's role was to turn that vision into refined, production-ready graphic assets.
The studio produced three foundational visual elements: the animated 3D hand, the in-app custom emoji system, and the app's opening animation. Each piece was crafted to integrate seamlessly into the product and reinforce amo's emotional identity, playful, intimate, and distinctly its own.
FAQ
Three core visual assets: the animated 3D hand, a custom in-app emoji system, and the app's opening animation, all built to integrate into amo's existing product experience.
It's a central expression of amo's identity, tactile, human, and playful. It physically embodies the idea of connection between friends in a digital space.
First impressions define brand perception and emotional attachment. High-quality motion design at launch reduces churn and amplifies word-of-mouth before any marketing budget kicks in.
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