Fortuneo Rebranding: brand strategy and visual identity for France's most competitive online bank
Team behind the project
Global direction
Valentin Salmon, Emmanuel Julliot
Project management
Emmanuel Julliot
Strategy
Emmanuel Julliot, Priscillia Vebret, Romance
Creative direction
Valentin Salmon, Emmanuel Julliot
3D Design
Rémy Godet, Emmanuel Julliot, Julien Brisson
Motion Design
Rémy Godet, Kévin Robin
Interactive Design
Valentin Salmon
UX/UI
Gael Sauzeau, Emmanuel Julliot, David Amsellem, Francois-Xavier Manceau, Vincenzo Tilleul
Credit card
Emmanuel Julliot, Anthony Velen
Production
anagram production
Photography
Sébastien Marchand
Video
Gurvann Touzé
Copywriting
Marie Emmanuelle-Hamom, Julie Barthélemy
Sound Design
Tanguy Drobniewski
Integration
Fortuneo
Clients
Priscillia Vebret, Léa Carpentier, Madison Loco, Marie-Emmanuelle Hamon, Guillain Chauffert-Yvart, Grégory Guermonprez
Project Informations
Fortuneo, a profitable French online bank, needed to attract younger users with the Fosfo card and increase upgrades to the Black Card. Its outdated brand no longer matched those premium ambitions.
The goal was to make Fortuneo more desirable while staying true to its core strength: being France's most affordable online bank. anagram turned the “0”, the symbol of free banking, into a dynamic brand asset. A graphic element that generates motion, desirability, and emotional storytelling. The identity elevated “free” into something both premium and human.
The full creative scope covered brand strategy, identity, design system, product design, motion, illustration, website, photography, video, and development.
Results: +45% increase in subscription funnel entry, +27% rise in prospects starting a project, +63% growth in documents submitted, and a 77% increase in awareness, consideration, and account openings.
FAQ
The zero, symbol of free banking, was transformed into a dynamic graphic element that generates movement and desirability, turning a functional proof point into an emotional brand asset.
+45% funnel entry, +27% prospects starting a project, +63% documents submitted, and +77% on awareness, consideration, and account openings.
A complete creative and technical mission: brand strategy, identity, design system, product design, motion, illustration, website, photography, video, and development.
By reframing what "affordable" means. For Fortuneo, zero fees became a symbol of freedom, not just a discount.
Feel like working together?
So, let's shake the market! In real life
