Planity Branding: brand identity and product design for Europe's number one beauty booking platform
Team behind the project
Global direction
Valentin Salmon, Emmanuel Julliot
Project management
Emmanuel Julliot
Strategy
Emmanuel Julliot
Creative direction
Valentin Salmon, Emmanuel Julliot, Anthony Velen
3D Design
Anthony Velen, Emmanuel Julliot
Motion Design
Valentin Salmon, Anthony Velen
Interactive Design
Valentin Salmon
UX/UI
Valentin Salmon, Emmanuel Julliot
Production
anagram production
Photography
Sébastien Marchand
Video
Gurvann Touzé
Copywriting
Ameerah Musbally, Camille Guilgaut, Pauline Katz
Integration
Alexandre Tuysuzian, Andrea Tuysuzian, Planity
Clients
Ameerah Musbally, Camille Guilgaut, Antoine Puymirat, Pauline Katz, Chiraz Hassen, Jérémy Queroy
Project Informations
As France's market leader in beauty booking, Planity was entering a pivotal growth phase: accelerating adoption and preparing for European expansion. Despite a strong product, its functional brand no longer matched its ambitions or the emotional expectations of its users.
anagram led the full creative scope: brand strategy, copywriting, brand identity, design system, product design, motion design, illustration, website, photography, and development.
The new identity is built around a door symbol, a metaphor for entering the salon and transformation. The “P” becomes a threshold, flexible and scalable, designed to frame content consistently across all touchpoints and markets. The system rolled out progressively across B2C then B2B surfaces, simplifying journeys and building a brand users actually want to engage with.
Three years of iterative work. Measured result: +50% appointment bookings per second.
FAQ
The “P” was reimagined as a door, an entry point into the salon experience and a metaphor for personal transformation. It frames content across every brand touchpoint.
A complete mission covering brand strategy, identity, design system, product design, motion, website, photography, and development across B2C and B2B markets in Europe.
+50% appointment bookings per second, and a coherent design system supporting Planity's ongoing European expansion.
Over three years, with an iterative process of building and refining brand assets in step with Planity's growth.
Feel like working together?
So, let's shake the market! In real life
