Founders Future Branding: brand identity and strategy for a tech investment platform with international ambition
Team behind the project
Global direction
Valentin Salmon, Emmanuel Julliot
Project management
Emmanuel Julliot
Strategy
Emmanuel Julliot
Creative direction
Valentin Salmon, Emmanuel Julliot
3D Design
Julien Brisson, Emmanuel Julliot, Rémy Godet
Motion Design
Valentin Salmon, Rémy Godet, Kévin Robin
Production
anagram production
Photography
Sébastien Marchand
Video
Gurvann Touzé
Copywriting
Clara Perrot
Integration
Alexandre Tuysuzian, Andrea Tuysuzian
Clients
Marc Menasé, Louis Sautet, Paul Varrasso, Thibault Magnen, Thomas Bajas, Sophie Duval, Maxence Blanchy, Diane Conqueret, Matthieu Benkerant, Gabrielle Fourey, Ruben Koubi, Guillaume Ambar, Camille Aubery, Cyril Chiche, Fabien Cazes, Flore Lestrade, Benoit Koenig, Thibault David
Project Informations
Founders Future is an investment platform built by entrepreneurs, supporting tech companies across Europe and the United States with both capital and operational expertise. As the firm grew, it needed to evolve beyond a financial image toward something more strategic, human, and forward-looking.
anagram developed a brand strategy centered on the carabiner as a core symbol. Like the essential tool that enables climbers to progress safely, Founders Future acts as a secure connection point throughout a company's growth journey. The carabiner itself is derived from the letter F, which also functions as a structural principle across all compositions. This creates a natural continuity between symbol, typography, and brand storytelling.
The result is an identity that communicates trust, structure, and momentum, a premium brand capable of resonating with demanding founders internationally.
FAQ
The carabiner, a symbol of the secure link between ambition and achievement. It's derived from the letter “F” and serves as the structural foundation of the entire visual system.
The letter F functions as a compositional principle across all brand materials. The carabiner, the typography, and the graphic system all stem from this shape, creating full visual coherence.
Brand strategy, brand identity, design system, motion, illustration, website, photography, and development, a complete creative mission to reposition the firm internationally.
Feel like working together?
So, let's shake the market! In real life
