Anagram is a Paris-based business branding agency building brands designed to stand apart, not just through logos or color palettes, but through complete identity systems that work across every touchpoint. Founded in 2020, the studio has shaped more than 50 brands across technology, fintech, SaaS, and consumer industries, working with companies ranging from early-stage startups to established market leaders. Through strategy, identity, motion, photography, and web development, we create brands designed to grow with the businesses behind them.
Strategy, identity, motion, photography, product design, and web development are all handled internally by the same multidisciplinary team. This creates stronger creative consistency and eliminates fragmentation between external vendors.
Strong branding creates measurable business impact. Following its rebrand, Fortuneo experienced a 45% increase in subscription funnel entry, a 27% increase in prospects starting a project, and a 63% increase in submitted documents. Planity achieved a 50% increase in appointment bookings per second after its brand evolution. Branding is not a cost center. It is a growth lever.
Our collaboration with Planity has evolved over more than three years, spanning product launches, campaign systems, photography, and expansion into new markets. A business branding agency should remain invested in the long-term evolution of the brand, not only the launch moment.
Our smaller structure allows every project to receive senior-level attention from strategy through execution. No junior handoffs, no black-box production, direct collaboration with the people building the work.
Fortuneo partnered with Anagram to modernize its identity, attract younger audiences, and support premium card adoption. The project included strategy, identity systems, product design, motion, photography, and web development.
As France's leading salon booking platform prepared for European expansion, Planity collaborated with Anagram on a three-year brand evolution covering identity systems, product design, photography, and B2C/B2B touchpoints.
Qonto, Spendesk, Pennylane, Ringover, Nabla, Bonsai, Gorgias, and many more. From early-stage startups to category leaders, every brand Anagram shapes is designed to remain memorable as it grows.
We transform complex software products into brands that feel clear, desirable, and strategically differentiated.
We build financial brands that balance trust, credibility, and personality within one of the most demanding strategic categories.
We create brands designed to live inside culture, brands that earn attention and emotional connection across physical and digital touchpoints.
We develop identities that signal expertise, authority, and clarity to enterprise buyers and professional audiences.
From zero-to-one brand systems to full-scale rebrands ahead of expansion, we help ambitious companies evolve through branding.
Market research, stakeholder interviews, and competitive analysis help define the strategic realities surrounding the business before any creative direction begins.
Positioning systems, visual concepts, messaging frameworks, and identity design are developed collaboratively through structured review and refinement phases.
Motion systems, photography, websites, and rollout assets are produced internally, ensuring every touchpoint remains aligned with the original strategy.
As businesses launch products, enter new markets, and expand audiences, the brand continues evolving through long-term collaboration and ongoing creative support.
The right branding agency is not necessarily the biggest. It is the one that remains invested in the success of the brand long after launch. Through strategy, identity, motion, photography, and web development, Anagram builds brands designed to stay relevant as businesses evolve. Brands that need no introduction.
A business branding agency defines positioning, messaging, and visual identity systems while producing the broader ecosystem surrounding the brand: motion assets, photography, websites, and product experiences.
A branding agency creates the identity, positioning, and voice of the company itself. Marketing agencies focus on distributing and promoting that brand once it exists.
Every project is scoped individually depending on the strategic and creative requirements involved. Contact Anagram with your brief to receive a tailored proposal.
A core identity system generally takes between 6 and 12 weeks. Full ecosystems involving motion, photography, and web development usually extend across several months.
Both. We collaborate with startups building their first brand as well as established companies undertaking repositioning or full-scale rebrands.
Yes. Strategy can exist independently as a standalone engagement, although many clients continue into identity design and implementation afterward.
Yes. Anagram handles complete rebrands, from strategic audits and repositioning through identity redesign, motion systems, and full rollout execution.
