Anagram is a branding & marketing agency, a multidisciplinary creative studio founded in 2020, working with scale-ups and ambitious companies ready to grow. We build brand strategy, identity, motion, and web development under one roof, turning positioning into a system that markets itself. The result: brands that need no introduction.
Branding defines how a company is perceived: positioning, identity, tone, visual language. Marketing brings that identity into the world through campaigns, digital experiences, content, and communication systems. At Anagram the two are built together: we create the strategic and creative foundations of a brand while designing the tools that let businesses market themselves consistently across web, product, motion, and content.
Anagram operates as a boutique creative studio built around craft, iteration, and long-term collaboration. We work closely with ambitious teams to create brands designed not only to launch successfully, but to scale and evolve over time.
Our multidisciplinary team is driven by a shared ambition to craft unique experiences through iteration, creativity, and an eye for detail. Every project is approached collaboratively, pushing the boundaries of design while maintaining a strong strategic foundation behind every creative decision.
Strong branding should drive measurable business results. Fortuneo: +45% subscription funnel entry, +27% prospects starting a project, +63% documents submitted. Planity: +50% appointment bookings per second. Design becomes valuable when it supports growth, engagement, and long-term performance.
Some of our collaborations continue for years. Our partnership with Planity evolved over more than three years across identity, product design, photography, and brand development. We believe the strongest brands are built through continuous refinement rather than one-off launches.
Strategy, identity, product design, motion, photography, and web development are all handled internally by one team. This creates a comprehensive and coherent creative process where ideas remain aligned from early strategy through launch and future evolution.
+45%
subscription funnel entry (Fortuneo rebrand)
+50%
appointment bookings per second (Planity)
50+
brands shaped across tech, fintech & consumer
Making finance feel desirable
Fortuneo, one of France's leading online banks, needed a brand capable of supporting its premium ambitions while remaining accessible. Anagram developed the strategy, identity, design system, motion, product design, photography, and web ecosystem behind the rebrand. The project contributed to a 45% increase in subscription funnel entry.
Building a brand for European scale
As Planity entered a major growth phase, the company needed a scalable identity system capable of supporting both B2C and B2B experiences. Over a three-year collaboration, Anagram developed identity systems, product design, photography, and digital touchpoints that helped support a 50% increase in appointment bookings per second.
We help software brands and SaaS companies transform complex products into identities that feel clear, desirable, and memorable, creating systems designed for scale and product adoption.
Financial brands require a careful balance between trust, accessibility, and premium perception. We create identities that make financial products feel contemporary, human, and credible.
From beauty to food and e-commerce, we build consumer brands designed to live inside culture, brands shaped for attention, emotional connection, and long-term recognition.
From early-stage startups building their first identity to scale-ups preparing for international expansion, we help growing businesses create strategic brand systems adapted to rapid evolution.
Every project starts with market analysis, competitive audits, audience understanding, and brand positioning work. We define the strategic foundation before moving into creative development.
We create visual concepts, identity systems, and design directions through an iterative review process designed to refine every detail and align the brand with its long-term ambitions.
Motion systems, photography, web development, and rollout assets are developed across every touchpoint to ensure the launch feels coherent, scalable, and operationally ready.
We continue supporting brands after launch through long-term partnerships, campaign assets, product updates, and evolving design systems as businesses continue to grow.
If you're building something that deserves to be seen, Anagram is the brand design agency that will make it impossible to ignore. From strategy to launch, under one roof, we craft brands that need no introduction, and the results to prove it. Let's talk about your project.
hello@anagram.clubBranding is who you are; marketing is how you communicate it. A strong brand doesn't compete with marketing. It makes every marketing effort more effective, because the audience already knows what you stand for.
Anagram offers brand strategy, brand identity, product design, motion design, photography, and website development, all in-house, so nothing gets lost in translation between separate teams.
A brand identity typically takes 6 to 12 weeks. A full rebrand with website development usually takes 6 months or more, depending on scope.
Yes, Anagram is a Paris-based studio working with international clients, remote-first by default.
Concrete business results: conversion, awareness, and engagement. Fortuneo saw a 45% lift in subscription funnel entry after its rebrand; Planity saw a 50% increase in appointment bookings per second.
Tech, SaaS, fintech, consumer, and startups, but Anagram works with any brand ambitious enough to want to be different.
Yes, our team is entirely in-house: designers, motion designers, and front-end and back-end developers, all working from the same creative direction.
