Anagram is a studio and brand identity consultant that approaches identity design as a strategic discipline rather than a purely visual one. Every identity system begins with positioning, messaging, and audience understanding before any aesthetic direction is explored. Founded in 2020, our multidisciplinary team has developed more than 50 brand identities across technology, fintech, SaaS, and consumer industries, building systems designed to remain coherent, scalable, and recognizable as businesses grow.
At Anagram, brand identity projects begin with strategy rather than moodboards. Positioning, messaging, audience perception, and competitive context define the creative direction before visual exploration begins.
Our multidisciplinary team combines expertise across strategy, design, illustration, motion, and product design. Every detail of the identity system is considered intentionally rather than assembled from generic templates.
Brand identity consulting can operate independently as a focused engagement or evolve into a larger project including motion systems, photography, product design, and web development.
For Fortuneo, Anagram transformed the “0” into a living brand asset, building a strategic identity system that turned the idea of free banking into something premium and emotionally engaging. The project included strategy, identity systems, product design, motion, photography, and web development.
For Planity, the “P as a door” became the foundation of a scalable identity system designed to evolve from B2C into B2B across European markets. The collaboration covered strategy, identity systems, photography, and digital touchpoints.
From early-stage startups to established market leaders, every identity Anagram creates is conceived as a scalable system, not simply a logo, but a long-term strategic asset.
The strongest identities are not simply beautiful. They are strategically true. True to the positioning, true to the audience, and designed to remain coherent as the business grows and evolves. Brands that need no introduction.
A brand identity consultant defines the visual identity system of a company: logo, typography, color palette, iconography, and design systems, grounded in strategic positioning and audience understanding.
A graphic designer executes visual assets. A brand identity consultant develops the strategic and visual system behind those assets, defining the rules, positioning, and logic guiding the brand.
Most projects include logo systems, typography, color palettes, iconography, and brand guidelines. Depending on scope, projects can also include motion systems, illustration frameworks, and scalable design systems.
A core identity project generally takes between 6 and 10 weeks. Larger projects involving design systems, motion, and web development typically extend across several months.
Yes. Many clients begin with positioning and identity systems before expanding into motion, photography, product design, and web development as the business evolves.
