Anagram is a Paris-based brand design agency crafting bold, scalable identities for ambitious companies: from strategy and visual identity to motion and web.
“The logo is a starting point,”
A brand identity is built from typography, color palette, iconography, illustration, photography direction, motion design, and design system, all working in concert across every touchpoint. What we design isn't a mark; it's a recognizable world.
“Design isn't a cost center. It's a growth lever.”
A strong identity reduces acquisition costs, builds trust before the first conversation, and improves conversion at every stage of the funnel. After Fortuneo's rebrand, subscription funnel entry increased by 45%. The numbers are real.
A boutique studio of multidisciplinary talents driven by a shared ambition to craft unique experiences through iteration, creativity, and an eye for detail. Not a factory, each project gets our full focus.
“Design isn't a cost center. It's a growth lever.”
Fortuneo: +45% subscription funnel entry, +27% prospects starting a project, +63% documents sent. Planity: +50% appointment bookings per second. Design is a growth strategy, not an aesthetic choice.
“Design isn't a cost center. It's a growth lever.”
Fortuneo: +45% subscription funnel entry, +27% prospects starting a project, +63% documents sent. Planity: +50% appointment bookings per second. Design is a growth strategy, not an aesthetic choice.
“Design isn't a cost center. It's a growth lever.”
Fortuneo: +45% subscription funnel entry, +27% prospects starting a project, +63% documents sent. Planity: +50% appointment bookings per second. Design is a growth strategy, not an aesthetic choice.
45%
entry into the subscription funnel
+63%
documents sent on the course
+27%
prospect who starts a project
Fintech, French Online Bank
France's most affordable online bank needed to become its most desirable. Full transformation: brand strategy, identity, design system, product design, motion, photography, and web, to attract younger users and increase premium adoption, while keeping the price-leadership that made Fortuneo unique.
B2B SaaS, Europe
France's leading salon booking platform, expanding across Europe, needed a brand system built to scale. Over three years we built the full identity, design system, B2C and B2B touchpoints, product design, and photography direction, creating coherence across markets without losing distinctiveness.
Transforming complex products into clear, desirable, memorable identities, where technology becomes culture.
Making financial brands premium, human, and trustworthy, design that builds credibility before the first meeting.
Brands that live in culture: e-commerce, D2C, beauty, food and beverage. We build identity people want to belong to.
From 0-to-1 brand identity to full rebrands ahead of a funding round or international expansion. What matters is ambition, not size.
Every project begins with a deep immersion: competitive audit, brand positioning, messaging platform, naming when relevant. We understand before we create. The strategy becomes the creative brief that guides every decision that follows.
Moodboards, visual concepts, logo design, typography, color palette, design system, exploration and iteration, co-constructed with the client rather than imposed. The creative direction is a conversation, not a dictate.
Motion design, photography, web development, brand rollout across all touchpoints, from strategy to pixel, everything comes out of the same vision, one team, no handoffs. The brand launches with total coherence.
Brand updates, new product lines, new markets, campaign assets, the best brands are never finished, they evolve. We stay close through growth phases, ensuring the identity scales without losing what makes it distinctive.
If you're building something that deserves to be seen, Anagram is the brand design agency that will make it impossible to ignore. From strategy to launch, under one roof, we craft brands that need no introduction, and the results to prove it. Let's talk about your project.
hello@anagram.clubA brand design agency defines brand strategy, designs the visual identity, logo, typography, colors, design system, and deploys the brand across every digital and physical touchpoint. It's the difference between making something look good and building something that works at scale.
A graphic design studio executes visuals on demand. A brand design agency starts from strategy, positioning, audience, competitive landscape, then builds a coherent, scalable, and differentiated identity around it. One produces assets; the other builds a system.
A brand identity typically takes 6 to 12 weeks. A full rebrand, including design system and website development, usually runs 4 to 6 months, depending on scope.
Logo, typography, color palette, iconography, brand guidelines, and design system as a baseline. Depending on scope, this can extend to illustration, motion design, and photography direction.
Every project is scoped and priced individually based on your needs and ambition. Get in touch and we'll put together a brief together.
Yes, Anagram handles full rebrands end to end: auditing the existing brand, defining a new strategy, designing a new identity, and rolling it out across every touchpoint. Fortuneo is a good example of this process in practice.
Both, Anagram works with early-stage startups as well as scale-ups and established brands. What matters is ambition, not company size.
