Semplice Branding: brand identity and website by anagram, SaaS branding agency Paris
Project Informations
Co-founded by Tobias Van Schneider, Semplice is a tech product for which anagram created the logo, full brand identity, and website in 2025. The mission was to build a clear, memorable, and differentiated brand in a SaaS landscape where visual identities too often look alike.
In a competitive SaaS market, a brand is a trust signal before the product demo even happens. It shapes first impressions with buyers, accelerates confidence in B2B sales cycles, and strengthens credibility during fundraising conversations.
anagram's approach was to start from Semplice's business objectives and build an identity that works commercially, one that converts, builds credibility, and creates brand preference. Not a brand to win awards, but a brand built to drive growth.
FAQ
Logo, full brand identity, and website, designed to differentiate Semplice in a crowded SaaS market.
Starting from business objectives, conversion, credibility, differentiation, to build an identity that works commercially, not just aesthetically.
A clear, distinctive brand creates immediate preference, lowers acquisition costs, and strengthens credibility with investors and enterprise buyers before the product sells itself.
Feel like working together?
So, let's shake the market! In real life
