Everyday Branding: brand identity and strategy for an AI game studio turning play into a daily ritual
Team behind the project
Global direction
Guillaume Berthonneau
Project management
Emmanuel Julliot
Strategy
Lou Bontemps
Creative direction
Guillaume Berthonneau, Lou Bontemps
3D Design
Rémy Godet
Motion Design
Rémy Godet, Guillaume Berthonneau
Interactive Design
Valentin Salmon
Photography
Sébastien Marchand, Pénélope Torres
Copywriting
Lou Bontemps
Integration
Andrea Tuysuzian, Alexandre Tuysuzian
Clients
Olivier Le Bas, Jake Bales, Maxime Pham-Van, Manuel Pozo
Project Informations
Everyday is a mobile game studio exploring how AI can reshape play experiences. In a saturated market, it focuses on games players return to regularly, simple experiences designed to become a positive part of daily life.
The brand strategy is built around the idea of daily presence. The sun becomes the central symbol, representing rhythm, renewal, and the positive energy people encounter every day. Through this metaphor, the identity connects gaming to a small but meaningful daily ritual, which is exactly what the studio is building toward.
The logo draws from solar symbolism. Its radial composition evokes light, movement, and energy. The slightly imperfect circular arrangement introduces vitality and motion, reflecting games that evolve and stay engaging over time. anagram delivered the full creative scope: strategy, identity, design system, motion, illustration, website, and development.
FAQ
A sun, symbolizing daily rhythm, renewal, and positive energy. Its radial composition and slightly imperfect circular arrangement introduce a sense of movement that mirrors games evolving over time.
Positioning gaming as a positive daily ritual, using the sun as a universal metaphor for rhythm and renewal, giving the studio a clear emotional territory in a crowded market.
Brand strategy, brand identity, design system, motion design, illustration, website, and development.
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