Pennylane Branding: brand identity and website redesign for the French Tech 120 accounting platform
×
-13,5%
Drop website bounce rate
+15%
Increase website conversion rate
Project Informations
Pennylane is the all-in-one financial and accounting management software and a member of the French Tech 120, one of France's most promising tech scale-ups. The platform simplifies the financial life of entrepreneurs and accountants, but its brand no longer reflected that promise clearly enough.
anagram partnered with the Pennylane team on brand identity and a full website redesign, with one clear objective: improve commercial performance while strengthening brand coherence.
The result speaks for itself. According to Pennylane, the work contributed to a 13.5 point drop in bounce rate and a 15% increase in website conversion rate, concrete proof that design is a growth lever, not a communication expense.
FAQ
A 13.5 point drop in bounce rate and a 15% increase in website conversion rate, according to Pennylane's own data.
Brand identity and a full website redesign, focused on improving commercial performance and brand coherence.
In fintech, trust is the primary buying criterion. Coherent branding and polished UX reduce conversion friction and build credibility with accountants and CFOs who have zero tolerance for complexity.
Feel like working together?
So, let's shake the market! In real life
