Henoo Branding: brand identity, mascot, and design system for the app reinventing outing discovery
Project Informations
Henoo was born out of a simple but powerful observation: faced with information overload and hyperconnectivity, people tend to stay home and gradually isolate. The app responds with a mix of a smart guide and social media codes, combining search and recommendations with custom activities, friend sharing, and moment collections.
anagram built the full brand universe: logo, brand identity, design system, and website. The studio also created Noo, Henoo's mascot and brand spokesperson. Noo embodies the ideal friend who knows your tastes, motivates you, and always convinces you to go out. He was designed to create strong emotional attachment and become synonymous with going out.
In a lifestyle app, a mascot is not decoration. It's a retention and virality lever. Noo is the personification of Henoo's promise.
FAQ
Noo is Henoo's spokesperson, the explorer friend who knows your tastes and always convinces you to go out. He was designed to build emotional attachment and become the face users associate with discovering new experiences.
Logo, brand identity, design system, mascot creation, and website.
A mascot creates a unique emotional connection with users, personalizes the brand, and drives memorability. For Henoo, Noo is a retention and virality tool as much as a communication asset.
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So, let's shake the market! In real life
