Arcads Branding: brand identity for the platform turning text into AI video ads
Project Informations
Arcads helps brands quickly produce high-quality video ads by turning text into polished video content using AI actors and automation, a platform at the crossroads of marketing performance and generative AI.
anagram created the logo, brand identity, and website for Arcads. The brief was to build an identity that captures the core tension of the product, AI performance and human creativity, while signaling a tech-first positioning to demanding marketing buyers.
The Arcads symbol is built on clarity and motion. Two geometric shapes form an abstract “A”, a mark of ascension, precision, and forward momentum. The diagonal conveys progress, the solid vertical block anchors the brand in stability and confidence. Together, they mirror the product's promise: from idea to impact.
FAQ
Two geometric shapes form an abstract “A”. The diagonal conveys forward movement and progress, the vertical block anchors the brand in stability and confidence. Together they represent the product flow: from input to impact.
Logo, full brand identity, and website.
In an exploding market, brand is a trust signal. A coherent identity accelerates buyer confidence and differentiates in a space where dozens of competitors are emerging at the same time.
Feel like working together?
So, let's shake the market! In real life
